Design in innovation and Innovation in design

This is a classic topic for discussions among designers and innovators. The fundamental difference arise from the fact that a pure designer designs to bring in the creativity and nature aspects, the designers focus is not to make profits out of the artifact creates. The innovator on the other hand leverages the designs to give the artifact the differentiator that would help him to market and make profits. Innovation makes strategy while design makes form. Design in innovation brings the more subjective aspects like the feeling of good, bad, dull, happy, sad, etc. For the designer the business thinking helps but is not the driver. Innovation is the result of good design.