Simplicity is the hallmark of a great design

The innovator should always keep this in mind. A product which is tremendously successful will inevitably fail if the end user cannot fathom the operating instructions of that product. A good example is products from Google. The google pages have interfaces which are simple and refreshingly neat in contrast this with many other homepage, which looks cluttered and unappealing, confusing to the customer. There may be extensive and heavy usage of complex algorithms in the product, but the abstraction should be perfect to make the product appear simple and appealing to the end user. Nokia is another example. Their user friendly menus are in the phone are very popular and easy to use. Of course, their product quality and robustness are an added advantage. Apple’s products like ipods, laptops also speak volumes about simplicity and customer friendly nature.