Misunderstanding between designers and business people

Business people think that designers are creative people with little interest in making money. This statement may not be generalized and is a very wrong assumption, leading to becoming judgmental of the people of the creative class. When designers successfully identify an unmet need and then develop a new product, communication, or service that solves that need and makes some money for the company, the designer are innovating. Also, form is clearly the tangible result of strategy. Getting fixated while making forms by saying designing and innovating are different methods or an approach is not correct.